Walmart Toy Testers


We hosted over 300 moms and 500 kids in a fun, play-safe environment. Over 120 toys were tested, in 4 age specific-zones – including custom play areas.

Questionnaires filled out by mom helped us to determine the level of satisfaction their child had with each toy they tested. By the end of the day, 1000’s of questionnaires were collected, helping us determine what the hottest toys of Holiday 2013 will be. The footage from the experience will be used in media for kid-tested, mom-approved toys this season.

In Conclusion

5000+ toy surveys completed
18500 total sq feet of Toy Testing areas
550 kids surveyed 18mos-12years
#1 Toy Destination as Approved by MOM






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