It was an experience that demonstrated the physical ability of the brand to power the drive in all of our consumers and produce tangible results. We offered the opportunity to fuel the brain by providing inspiring messages and meaningful information in the relevant moments before, during and after physical activity. The experience provided our target product information and demonstrated the physical ability of the brand to fuel their bodies – fuelling the passion to be their best self.
In a declining market, Vector* grew +6% in cereal and +17% in bars during the 3 month period of the campaign.
Distributed over 150,000 samples and interact with over 175,000 people.
Increased our Facebook likes by 6,200 people and our advertising delivered over 48,000,000 impressions.