Oh Henry!

Oh Henry! What feeds your hunger? from Natasha Romanelli-Rebelo on Vimeo.

Oh Henry! What feeds your hunger? Promo from Natasha Romanelli-Rebelo on Vimeo.

 

Oh Henry! What Feeds Your Hunger?

Oh Henry! Wanted to reach a newer and wider audience in a unique, direct way. They also wanted to engage with its customers and invite them to take part in a grass-roots campaign. To accomplish this, Oh Henry! launched a music community www.whatfeedsyourhunger.ca as Presenting Sponsor of the Virgin Festival.

 

Logo design


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TV Spots


To kick start the campaign we asked 25 emerging bands to express hunger through music. Our top three picks were featured in our tv spots.

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Website


WhatFeedsYourHunger.ca was were the music community really took shape. Bands posted their music and the fans voted who they wanted to see on the Virgin Festival Stage.

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Personal Profiles


Bands were able to have their own profiles where they could upload videos and songs. Users were able to vote and follow their rankings.

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Facebook App


We developed an application for Facebook so that Bands and Fans could view and share their music in their space.

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To create more brand awareness we created a YouTube Channel to help spread the word.

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In store POP


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Online Promo


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